I work with a wide range of service professionals – in law, accounting, real estate, construction – who are helping shape the world we live in and have interesting stories to tell. I find opportunities – speaking, writing, commenting in the press – for these individuals to contribute to industry and public dialogues.
What tools do you use to help clients?
My arsenal of communications tools is vast: print and online media, telephone, in-person networking, email and social media – all aimed at finding meaningful, business development-focused media and marketing opportunities for clients. One day, I may be connecting a journalist to an attorney for an interview, and the next, I may be editing an accountant’s LinkedIn profile. The key is finding the right tool (and tone) for each individual.
How did your path lead to Blattel Communications?
I come from a family of lawyers, and so the law was always a topic of discussion and a possible career path. However, I never took my LSATs and instead transitioned into legal marketing, working at firms in Philadelphia, South Jersey and the Bay Area. I actually worked with Traci and Blattel Communications while at a firm in Oakland. Years later and between jobs, I was offered the opportunity to work on some projects. I loved the culture and the focus and did everything – including taking on making the coffee – to become a part of the team. More than five years later, and now one of the “veterans,” the feeling is still there – and the coffee is better than ever when I’m in the S.F. HQ.
Best advice you give clients?
The most important thing is to know one’s self. There is no point in trying to become a media spokesperson if you really don’t get a rush from talking to the media and are always concerned about qualifying comments. There is such a wide array of PR and marketing tools – blogging, speaking, writing byline articles, providing third-party commentary – that one should never pursue one flank if they are not passionate about doing so and committed to the process.
What inspires you in life?
I’m inspired by chasing the next story for clients professionally and learning as much as possible personally. Every time I open up a newspaper in the morning, I am excited to dig in and see what is going on in the world and what new insights I can glean. When I travel, I genuinely look forward to grabbing a copy of the local newspaper – to learn more about where I am visiting and the rhythm of that community – and, of course, sipping the local coffee.
What is your favorite quote?
“Time is a jet plane: it moves too fast,” from the song, “You’re a Big Girl Now,” by Bob Dylan. It’s whimsical, and it’s true.
When you are not knocking it out of the park for clients, how do you most like to spend your time?
Spending time with my family – including my young son – is my favorite way to while away the hours. I also watch and listen to as much baseball as possible and roast my own coffee.
What is your dream vacation?
I was fortunate enough to honeymoon in Bora Bora, so in many ways I’ve already had my dream vacation. Beyond tropical and shore locations – which I love – I have always wanted to visit Japan. The culture and cuisine have are fascinating. And, although many people are not aware, Japan is actually a country with a rich high-end coffee culture.