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Marketing & BD Strategies: Positioning Your Firm for Success

Leading and impacting marketing with a shoestring budget, few resources and small teams requires creativity, resilience and grit. The LMA Solo/Small Team Pre-Conference program will be an intimate and interactive day for this dynamic and indispensable group of marketers to cover the wide range of skills and competencies they are expected to cover in their broad roles. It will help you lead intentionally, confront challenges, embrace opportunities and leverage business development tactics that breed success.

Blattel Communications’ VP of Marketing Services Lydia Bednerik Neal will serve as a co-panelist for the session “Marketing & BD Strategies: Positioning Your Firm for Success,” taking place on April 3, 2024, during the LMA Annual Conference in San Diego. The Solo/Small Team Pre-Conference event is designed for in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel, as well as anyone who may have to work with limited resources.

Drawing on her decades of combined experience as a consultant and in-house legal marketer, Lydia will share her perspectives and war stories to help small marketing teams and the lawyers they support explore ways to become more strategic in their marketing, communication and business development, emphasizing approaches to:

  • Aligning firm, practice and individual goals
  • Balancing strategic and tactical efforts
  • Allocating resources


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