The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.
There has lot of grumbling about the imminent demise of newspapers. You can scope out all the latest casualties here. … Read More
Peter Shaplen, Blattel Communication’s chief strategist, recently posted a great entry on “Ethics and Journalism.” The post discusses the decision… Read More
A healthy respect for readers’ time will eventually separate the must-read, pushed content from the items that sit, unopened, in the in-box until they’re deleted due to old age.
