Let’s Get to Threading? Eh, Maybe Not Remember all the excitement when Threads was launched? Meta, the platform’s parent company,… Read More
Let’s Get to Thread-ing? Eh, Maybe Not
- Article
Are You Taking Advantage of “Special Offer” Media Opportunities, Or Are They Taking Advantage of You?
- Article
The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Pandemic Roiling Your Media, BD Plans? “Embrace the Suck”
- Article
We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office”… Read More
Are Press Releases Useful?
- Article
Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
- Article
Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
For Press Releases: Stick to the Facts
- Article
Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
Timeline = Time for Social Media Audit, Plan
- Article
Auditing what you and your company are revealing is critical to protecting privacy and minimizing potential PR issues.
It’s Tough to Beat a PR Message Delivered by Cannonball
- Article
It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of… Read More
Go Ahead Switch to Decaf, There’s Better Ways to Refill Your Energy Tank
- Article
Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put… Read More
Lack of Ethics Leads to Black Eye for PR Industry
- Article
As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry. Not… Read More
Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
- Article
Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Super Lessons from Big Game’s Commercials – Update
- Article
Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
Super Lessons from Big Game’s Commercials
- Article
The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
With Some PR Help, World Series Congratulatory Ad Could Have Been So Much More
- Article
The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.
Even Bandwagons Need to Manage Expectations
- Article
Of course, the problem with a bandwagon is that the fever takes over and the logic of managing expectations is thrown out the window. However, managed expectations are exactly what this bandwagon needs.
Mid-Year PR Blunders
- Article
2010 has already seen its share of PR blunders….and there have been some doozies so I thought why wait until… Read More
Ripped from the Headlines: What BP Can Learn from Lie to Me
- Article
Generally speaking, I am not big fan of TV dramas (partially because if I sit still for more than about… Read More
Edvertising
- Article
Advertorial is editorial content controlled by the author (rather than the publication) and placed for a cost. Edvertising is editorial content that is developed and supported only by advertising.