Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
Are Press Releases Useful?
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Could I Get Some PR on my PR?
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Almost every profession has experienced the proliferation of lists and rankings. Key trade publications, Web sites, bloggers and even dedicated,… Read More
Getting Ahead of the Media
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A healthy respect for readers’ time will eventually separate the must-read, pushed content from the items that sit, unopened, in the in-box until they’re deleted due to old age.