The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office”… Read More
It seems as though there is no limit to the number of social media sites that pop up on the… Read More
Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will… Read More
It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Include personality, such as adding pictures from the firm’s most recent softball game. It’s this touch that really creates fans of the firm anyhow.
