Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
For Press Releases: Stick to the Facts
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That Sound Bite Kicks A%&!
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We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.