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With Some PR Help, World Series Congratulatory Ad Could Have Been So Much More

  • Article

The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.

With Some PR Help, World Series Congratulatory Ad Could Have Been So Much More

Even Bandwagons Need to Manage Expectations

  • Article

Of course, the problem with a bandwagon is that the fever takes over and the logic of managing expectations is thrown out the window. However, managed expectations are exactly what this bandwagon needs.

Even Bandwagons Need to Manage Expectations