Working with clients including attorneys, accountants and other professionals, Michael is a skilled jargon-buster, helping experts effectively communicate their technical expertise to their desired audiences. Having attended law school and worked in the California legislature, he has a keen interest in the legal and legislative process, which he puts to use on behalf of clients to anticipate important court decisions, political events, and regulations ahead of the related news cycles.
A Multi-Disciplinary Approach
An excellent writer, Michael showcases clients’ unique stories through targeted media campaigns, using a comprehensive public relations toolkit including creating opportunities for commentary, placing client-driven content, and drafting effective directory and award submissions, weaving clients’ experiences into compelling stories worthy of recognition. He has developed relationships with media outlets and professionals across the country and in multiple industry sectors, resulting in successful positioning of clients as experts and thought leaders, helping them tell their stories to a wider audience.
Michael is an active member of the Legal Marketing Association. He has written articles on topics including strategies for making legal content accessible to broader audiences and understanding the news cycles related to lawsuits.