Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of Zirinsky Strategy, in which the three discussed the role of content and thought leadership in the development of public/media relations campaigns. The full webinar is available to JD Supra subscribers on the website. Paul summarizes a few key takeaways in this program recap (Part 1).
The conversation covered a lot of ground. We’re told there will be a “Part 2” of this program’s recap available in the coming days.
Some of the themes found in the Part 1 recap?
- Use content to establish your firm’s expertise – and your lawyers’ credentials – well before the news breaks
- Align your thought leadership (your content program) with your firm’s business strategy
- Don’t worry about breaking the news, your value is in your ability to analyze and communicate the impact (note, that’s the key difference between “content” and true “thought leadership”)
- Be sure your business development, marketing, and communications teams are all on the same page – it will make everyone’s job easier
By carefully leveraging your thought leadership for public relations campaigns, you can provide a more strategic path to showcasing your firm’s expertise in front of the right audiences for business success.