Representing a small minority-owned law firm, we positioned the name attorney to provide reporters with third-party commentary on a significant trade dress case.
As a result of our media outreach on the decision, the attorney was quoted in publications regionally and nationally, including The Wall Street Journal.
The widespread exposure caught the attention of the CEO of a major retailer who requested a meeting. The CEO was contemplating moving his legal affairs from a large law firm to a more boutique firm. Our client was retained and acted as outside general counsel to this company for more than nine years.
The Long-Tail Effect
As the in-house legal professionals from the client company moved on to new ventures, they often recommended our client and continued working with him in their new capacities, resulting in many years of ongoing business referrals.
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