When a D.A.-turned-law-firm-partner mentioned his experience providing pro bono services to a semi-professional athlete accused of doping, Blattel Communications saw an immediate opportunity to raise his media profile.
Identifying a Compelling News Hook
The multi-year legal ordeal over steroid use and perjury endured by a celebrity athlete offered a unique platform for ongoing commentary from experts in the media.
Leveraging Legal Experience
We were able to leverage our attorney-client’s history of pro bono work combined with his extensive white collar criminal trial experience to position him for commentary with numerous local, regional and national news outlets.
Our successful strategy for creating journalist introductions targeted national and regional sports writers who often had little experience covering litigation.
As trial began, we prepared and positioned the attorney outside the courthouse, creating opportunities to connect with producers and reporters, who then proceeded to interview him on camera.
Building a National Profile
The lawyer was routinely called upon for both background information and quotes for national outlets including:
- Sports Illustrated
- USA Today
- The Huffington Post
- Yahoo! Sports
- The New York Times
- Associated Press
- FOX, ABC, NBC and CBS
- The Today Show (the then-highest-ranked morning news show in the U.S.)
The resulting visibility included commentary generating:
- Approximately 13,500 syndications
- 65+ on-air commentary segments
- Reach: 2+ million views
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