When a national commercial construction company identified the goal of building a California presence and reputation in solar project construction, Blattel Communications stepped in to help the company solidify its position in the western region.
An Extension of the Marketing Team
Serving as an extension of the existing marketing team, Blattel Communications handled all facets of the company’s public relations and communications, including:
- Monitoring industry developments
- Securing media profiles and trend coverage
- Developing project milestone press releases
- Drafting project-specific crisis communications protocols
- Creating content for newsletters and other marketing materials
- Composing award nominations
Showcasing Green Building Prowess
Creating a successful campaign for the firm’s green building expertise, over a few short years, the public relations campaign helped to move the company from having no solar projects or name recognition in California to positioning it as a leader in solar farm development for large scale projects valued at approximately $300 million.
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