The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.
Of course, the problem with a bandwagon is that the fever takes over and the logic of managing expectations is thrown out the window. However, managed expectations are exactly what this bandwagon needs.
Good thing the Delaware debate topped headline news because it certainly trumped this little gaffe by the Meg Whitman campaign. … Read More
Most people are unaware of the amount of personal and professional data they are publishing. Educating employees also lets them know that you are aware of what they are publicly doing on these properties.
Way back when (2008 actually), Kevin O’Keefe posted a blog entry discussing law firms putting videos on their websites. While… Read More
I have a friend that says his favorite kind of beer is a free one. So he seems the perfect… Read More
You don’t have to be a football fan to know about Michael Vick. We learned, with horror, about the dog… Read More
In his blog, Peter Shaplen poses the question “Is BP Buying Off Media Coverage?” While it does seem a little too… Read More
2010 has already seen its share of PR blunders….and there have been some doozies so I thought why wait until… Read More
Generally speaking, I am not big fan of TV dramas (partially because if I sit still for more than about… Read More
As social media continues to grow (not in number of users but in potential for generating revenue), web sites are going to continue to crop up to take advantage of niche areas on the web, like attorney rankings.
It’s been a little busy lately, and we haven’t been able to keep up with our book of the month… Read More
I have dinner plans tonight, which means I’ll miss the American Idol final results show. What are the odds I’ll find out who the winner is before I get to watch it? Pretty good if I pick up my handheld or get near a computer.
And really, who can really blame him. Over-coaching for interviews dilutes the message and takes away the original intent. For… Read More
For all you professionals holding out, here’s yet another indication that social networking is here to stay. Users are becoming interested earlier and starting younger,… Read More
Include personality, such as adding pictures from the firm’s most recent softball game. It’s this touch that really creates fans of the firm anyhow.
Ozzie is the manager of the Chicago White Sox and an inappropriate sound bite waiting to happen. So, when he joined Twitter, it gained a lot of media attention. Ozzie’s response: “Too bad.”
Peter Shaplen, Blattel Communication’s chief strategist, recently posted a great entry on “Ethics and Journalism.” The post discusses the decision… Read More
