Our experienced media relations professionals know how to position and prepare lawyers and their firms for media success.
Content Audits + Strategy + Development
If Content is king, would it be too bold for us to say we’re kingmakers (and queenmakers)? Maybe, but we are adept at identifying the trends that showcase our clients’ practices.
For each campaign, there are a series of steps, each building on the prior. Always starting with the end in mind, a smart campaign takes careful planning and analysis, while remaining nimble to pivot for maximum effect.
Thought Leadership
- Byline articles
- Speaker and conference submissions
Press Releases
- Transactional and litigation successes
- Practice, industry, service and product launches
- New hires and lateral onboarding
- Mergers and office moves
- Community support and activities
- Individual attorney accomplishments
- Other firm news and initiatives
Expert Commentary and Pitching
We help lawyers gain visibility as subject matter experts through media commentary for respected publications, broadcasts and podcasts. By tracking breaking news, court cases and legislative activity, we stay ahead of the trend stories and news cycles, allowing our clients to shine for their business and legal acumen.
Litigation PR
Our work often extends to supporting law firm clients with their client matters, including:
- Public statements related to lawsuits and contentious disputes
- Strategies to minimize potential negative media coverage
- Monitoring and managing responses to viral social media conversations
- Raising visibility on matters that deserve wider public attention
Copywriting
- Copywriting and editing
- Ghostwriting byline articles and blogs
- Social media posts
Awards, Rankings + Listings
Identifying the lists and awards that best support attorney and firm business development goals, we track deadlines and work to craft compelling submissions. We carefully vet the multitude of award and list opportunities. By targeting our efforts, we have developed a track record with a high degree of success on behalf of clients.
Social Media Consulting
Social media can seem a bit like the wild west. New platforms pop up. Known platforms continuously evolve their features, relevancy and criteria for effective engagement. We monitor trends on the most used business channels and offer strategic advice regarding campaigns, firm voice, attorney training and individual usage. We support firms in developing social media content and graphics and can help with tactical execution.
Corporate + Internal Communications
Sometimes a firm’s greatest communication challenge is internal. We help firms develop messaging to address audiences including their own attorneys and staff, referral partners and clients. Whether in need of crisis communications to deal with unfortunate news or building a campaign to celebrate a firm milestone or big win, we can help you deliver the message to internal stakeholders who can be your greatest evangelists to the outside world.
Media Training
We help firms identify their strongest spokespeople to tell their message to the outside world. These are often individuals in positions of greatest authority, but sometimes they are team members with roles that are critical to a specific client or firm story. We provide individual or group training in preparation for media activity or step in for urgent support in response to an unanticipated media inquiry.
Media Monitoring + Measurement
Our approach to media relations is to identify strategic goals and audiences – quality over quantity. While many traditional consumer product public relations firms seek thousands of placements across any random channel they can find, we know where to find the right audiences for law firm content.
We use multiple tools to monitor media results and measure our success against the specific goals identified for each client – whether you’re after increased visibility in specific markets, boosted website traffic, better competitive positioning or a host of other measures – all with the goal of leading to increased firm revenue.