Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
The Dos and Don’ts of Law Firms on Twitter
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Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
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Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Obtaining Return on Objectives with Social Media
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Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.
Online Video No Longer So 2008
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Way back when (2008 actually), Kevin O’Keefe posted a blog entry discussing law firms putting videos on their websites. While… Read More