With a deep background working with both the legal and real estate/AEC sectors, Vicky loves tackling those client “wish list” goals for media exposure. She enjoys helping clients find their unique messaging strengths and sharing their stories with the world – from nuanced legal expertise to new construction milestones. Over the years, she has nurtured industry relationships to help professionals connect with the publications that support their media goals.
Vicky spent several years in in-house marketing and client service roles within the legal industry, giving her insights into effective messaging to leverage firm brands, as well as the range of tactics to deliver a consistent client story.
Building Media Campaigns That Shine
Vicky’s work in the AEC industry has garnered client projects significant increased visibility, including numerous award-winning submissions for projects that creatively address challenges in the built world, showcasing innovative building techniques and thought leadership. Her media “wins” on behalf of clients ranging from boutique law firms to architects and developers have resulted in print and broadcast opportunities in highly regarded industry trade publications, business and technology outlets, and local and national news programs.
Before joining Blattel Communications in 2016, Vicky spent several years in in-house marketing and client service roles within the legal industry, giving her insights into effective messaging to leverage firm brands, as well as the range of tactics to deliver a consistent client story.
Vicky is an active member of the Commercial Real Estate Women – San Francisco Chapter (CREW-SF), currently serving as co-vice chair of the Communications Committee where she helps establish media relationships on behalf of the organization and promotes the value and benefits of the organization to existing and potential members through social media, the website and weekly emails. She also serves as a volunteer coordinator for Art Walk SF, a collaboration of leaders from the arts and business communities celebrating art, music, food and small business with Saturday Art Walks hosted in a different SF neighborhood each month.