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Launching an Emerging Legal Practice

For a regional law firm, launching a new practice in an emerging field can stretch internal resources. Blattel Communications takes that torch and provides the insight and muscle to gain maximum traction in a consistent cadence.

A Launch That Goes the Distance

When one mid-sized, regional, business law firm launched it Renewable Energy and Clean Technologies Practice, it knew that a media relations campaign would be a key to its success.

Now, nearly a decade later, the firm is positioned as a go-to for the many legal needs the industry faces.

Understanding the Industry

A critical aspect of a thought leadership campaign is having a deep appreciation for the underlying subject matter. Blattel Communications brings sophisticated media insights and subject-matter nuance to promote the technical aspects of our clients’ work. In this case, our team was able to help the firm’s attorneys effectively communicate complex expertise in areas including:

  • Corporate advisory services
  • Mergers + acquisitions
  • Regulatory compliance
  • Tax planning and credits
  • Power purchase agreement contracts
  • Land use and project development
  • Public solar energy zones
  • Private land acquisitions
  • Energy generation
  • Transmission + storage
  • Endangered species impacts
  • NIMBY concerns
  • Community clean power suppliers
  • Legislative efforts
  • And more…

An Early Leader Gains Market Share

By embracing this new practice before many other firms entered the space, the law firm has risen to the top of its class in the competitive market for renewable-related legal and business services.

They believe that much of their success can be attributed to continuous exposure to its target audiences — renewable energy developers — via the media results Blattel Communications has consistently generated in the space.

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