Sharing real estate project news with the media helps AEC firms build their reputations. Taking advantage of various project milestones, such as announcements regarding the development team or groundbreakings, can be a great way to draw attention to your firm. We regularly help coordinate between multiple project stakeholders — from architects and contractors to investors and public entities — to conduct media outreach and promote memorable media events. Whether staging a ribbon cutting or coordinating production of video tours, we bring attention to your great work.
Media relations involves more than planned announcements, though. It is also about building relationships with the journalists and publications who regularly cover real estate issues, so when real estate trends or breaking news happens, we are able to surface opportunities to promote your company’s insights into the conversation. We work with industry trade journals, business and daily news, as well as broadcast and digital news sources.
We also continuously monitor regulatory, legislative and legal developments so we can bring ideas to your team for greater visibility. We prepare award submissions for individual projects, leaders and firms to showcase expertise and company strengths — all with the goal of developing reputations.
Once in a while something unfortunate happens — an onsite injury or fire, a loss of funding or partner, or other problems can bring negative attention. When this happens, Blattel Communications steps in to offer media support. We help correct media misinformation, develop messaging for public statements, and coordinate media interviews and responses so firm’s can mitigate the potential negative impacts of a crisis on their business.