Consultants, trainers, coaches, advisors and other business professionals depend on their reputations as thought leaders to set themselves apart from the crowd. Putting together an effective B2B-consultant marketing program is a great way to showcase expertise and drive leads for business growth. Blattel Communications works closely with these types of professionals to identify the specific audiences in positions to hire them and, then, to help them put their best foot forward. We collaborate to develop materials, website content, byline articles and speaking opportunities to showcase their thought leadership and create visibility.
The cumulative efforts can help solidify a unique value proposition and serve to publicly credential the professional as the go-to source for their given expertise.
We’ve helped consultants by serving as fractional marketing support for small firms and individuals who do not have internal marketing teams, helping to guide strategy and implementation. We’ve also assisted with numerous targeted activities on discrete projects. Engagements have included:
- Brand and market assessments
- Advising on marketing strategy
- Media campaigns
- Content development
- Crisis communications
- White paper and book promotion
- Website analysis and refresh
- Digital newsletter production
- Marketing and collateral materials
- Conference and event support
- Business development, pitch and proposal support
Consultant marketing may hinge on a unique offering, delivery model or personal perspective that the professional brings to their practice. We help business consultants identify their key differentiators, develop compelling thought leadership and identify creative ways to present their services to the appropriate business communities.
We offer several different models for supporting your goals. You can learn more about how we work by visiting the Our Approach page.