In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this,… Read More
Beware Groupthink
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Consider the Content, But Don’t Forget the Packaging
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In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
“Pass the Heinz” Campaign Pours Out Earned Media Value
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One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper,… Read More
The Dos and Don’ts of Blogging with a Purpose
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Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More
The Super Bowl, Its Audience, Its Ads and Its Lessons for Professional Services Companies
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Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
Five Tips for Setting New Year’s Marketing and Communications Resolutions
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Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along…. Read More
Splitting Hairs on Marketing ROI
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Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
Rethinking Blogs
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I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
Community Content is “King”
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On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
The Relationship Between Good Ads and Good Writing
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I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
Why You Need a Picture for Your Recent News
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Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your… Read More
Thoughts on This Year’s Super Bowl Ads
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Another year, another Super Bowl in the books. This year’s contest was particularly disappointing as the game wasn’t very competitive…. Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
Yahoo! and the Myth of the “Internal” Memo
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You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
7 Resolutions For Legal Industry Marketing In 2013
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The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
Tell Me a Story
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On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More
Keep Your Messaging In Sync
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If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More