Leading and impacting marketing with a shoestring budget, few resources and small teams requires creativity, resilience and grit. The LMA… Read More
Marketing & BD Strategies: Positioning Your Firm for Success
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What Entertainment and Sports Can Teach Us About Staying Engaged With Your Audience During a Pandemic
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As the country slowly starts to “reopen,” two key and highly visible industries remain largely stuck in limbo – sports… Read More
Communicating Effectively During COVID-19
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Although the COVID-19 pandemic has derailed any resemblance of normalcy in our professional lives, it is important to understand how… Read More
Professional Networking in a Time of Physical Distancing
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Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
Talent Begets Talent: How to Use Media Relations to Attract Superstars
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Commercial Real Estate Women’s San Francisco chapter (CREW SF) kicked off 2020 with a sold out “Leadership in Tech: Women… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
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On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Blattel Communications Launches Marketing Services Division with Addition of Lydia Bednerik Neal as VP
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Blattel Communications, a leading marketing communications agency focused on professional services firms, adds Lydia Bednerik Neal, a senior consultant with… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
To Speak Like the Best You Need Prep Like the Best – Prepare, Practice and Perform for Optimum Public Speaking
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I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain… Read More
Conversations with Ellen: Value of Listening
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Below is the first in a series of one-on-one chats with Blattel Communications Founder and CEO Ellen Blattel titled, “Conversations… Read More
Senior Media Director Michael Bond Looks at “Making Marketing Plans That Work” in LMA Mid-Atlantic Newsletter
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Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
Disruption is Coming to Law Firms: Are You Ready?
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Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
Good News: Microsoft Wants to Connect with LinkedIn
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Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me… Read More
Five Tips for Setting New Year’s Marketing and Communications Resolutions
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Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along…. Read More
Splitting Hairs on Marketing ROI
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Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
Community Content is “King”
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On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
Crowdsourcing – Lawyers Quickly Embracing the Idea
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The statement “all the cool kids are doing it” is usually signals a fad. However, in the case of crowdsourcing,… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More