I recently had an opportunity to lead a discussion at an “all hands” law firm meeting around best practices for… Read More
Preparing a Professional Profile That Engages Prospects (and Others)
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Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
LMA West Annual In-House Counsel Summit
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On May 2, Blattel Communications’ Traci Stuart moderated a panel of in-house legal counsel from top companies to discuss their… Read More
“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More
Marketing & BD Strategies: Positioning Your Firm for Success
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Leading and impacting marketing with a shoestring budget, few resources and small teams requires creativity, resilience and grit. The LMA… Read More
LMA WEBINAR – The Dilemma of Law Firms: To Speak or Stay Silent?
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On February 13, 2024, Blattel Communications’ President Traci Stuart will participate in the Legal Marketing Association webinar “The Dilemma of… Read More
When It Comes to Media Value: Show Me the Money
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I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010,… Read More
Understanding the Timeline: When Will a Lawsuit Be Covered by the Media?
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In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black… Read More
Making Legal Articles Accessible to More Than Just Lawyers
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Writing is an art. It’s no simple task to just pick up the pen (or keyboard, rather) and start composing…. Read More
Is Your Website Ready for a Refresh?
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For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
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On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Lateral Move Media Coverage: Be Realistic
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Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The… Read More
Conversations with Ellen: The Value of Writing
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Blattel Communications Founder and CEO Ellen Blattel recently sat down with Account Executive Vicky Jay and discussed the value of… Read More
Disruption is Coming to Law Firms: Are You Ready?
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Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
Five Tips for Making the Most of #LMA17
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Headed to the Legal Marketing Association Annual Conference 2017 in Las Vegas starting next Monday? Us too! Look for Blattel… Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
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The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
Crowdsourcing – Lawyers Quickly Embracing the Idea
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The statement “all the cool kids are doing it” is usually signals a fad. However, in the case of crowdsourcing,… Read More