We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that… Read More
Tips for Communicating Changes: Retirements, Title Step-Downs and Obituaries
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Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
Let’s Get to Thread-ing? Eh, Maybe Not
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Let’s Get to Threading? Eh, Maybe Not Remember all the excitement when Threads was launched? Meta, the platform’s parent company,… Read More
How A/E/C Firms Can Use Social Media to Keep Projects Visible During a Pandemic
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Pre-pandemic, commuting workers and visiting travelers provided construction projects with built-in audiences to monitor and observe progress on a day-to-day… Read More
What Can We Learn from “Pierre Delecto?”
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Pierre Delecto, we hardly knew ye! The delicious, and somewhat apolitical, news out of Washington, D.C. that Utah Senator Mitt… Read More
Scrubbing Down Social Media: A Common Lesson in 2018
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Everything is permanent when posted on social media. Let me repeat that. Everything. Is. Permanent. We’ve all succumb to the… Read More
Find Your Inner Shutterbug and Get Snapping! Kanye Approves.
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As technology continues to evolve year after year, that tiny computer in your pocket adds more features and capabilities that… Read More
Top Five Reasons AEC Firms Should Be on Instagram
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Since its launch in 2010, Instagram has steadily emerged as a powerful tool in content marketing. User-generated visuals without the… Read More
Social Media and Content Creation with a Purpose: Less Filler, More Substance
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If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
The Value of Quotes, Even Without Mention of the Company Name
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Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary… Read More
Twitter’s Change Is Too Much, For Me
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Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so… Read More
I Hope My Mom Doesn’t Like This Post
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Building and maintaining an audience for content is a true challenge for professional services companies, especially given today’s dynamic where… Read More
Political Discourse and Professionalism
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We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social… Read More
Just Say “No” to Social Media Automation
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I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various… Read More
Breathe New, Prolonged Life into White Papers
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Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
Good News: Microsoft Wants to Connect with LinkedIn
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Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me… Read More
Social Media: Pitfalls to Avoid and Paths to Success
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The following article originally appeared in the New York Law Journal’s “First-Year Associates Handbook.” If you look around any public space—the subway,… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More