Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
Return on Investment (ROI): Measuring Marketing Effectiveness
- Article
Category Filter
Content Type Filter
What Entertainment and Sports Can Teach Us About Staying Engaged With Your Audience During a Pandemic
- Article
As the country slowly starts to “reopen,” two key and highly visible industries remain largely stuck in limbo – sports… Read More
Professional Networking in a Time of Physical Distancing
- Article
Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
- Article
- Event
On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Blattel Communications Launches Marketing Services Division with Addition of Lydia Bednerik Neal as VP
- Firm News
Blattel Communications, a leading marketing communications agency focused on professional services firms, adds Lydia Bednerik Neal, a senior consultant with… Read More
The Warriors Down Year Has Lessons for Marketers, Communicators
- Article
No matter how successful or “invincible” a team, company or superstar marketer seems to be, times change, and life is… Read More
Running on Empty: Why Running and Marketing After a Hiatus is Challenging
- Article
I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
- Article
The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
Conversations with Ellen: Value of Listening
- Article
Below is the first in a series of one-on-one chats with Blattel Communications Founder and CEO Ellen Blattel titled, “Conversations… Read More
Senior Media Director Michael Bond Looks at “Making Marketing Plans That Work” in LMA Mid-Atlantic Newsletter
- Article
Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
Quick B2B Takeaways from the Pending Blockbuster Disney-Fox Tie-Up
- Article
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
Splitting Hairs on Marketing ROI
- Article
Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
- Article
Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
Keep Your Messaging In Sync
- Article
If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
Appearance Is a Little Thing That Can Make a Big Difference
- Article
Every professional services company is looking for differentiators – things, large or small, that will provide an advantage in attracting… Read More
What Apple’s Maps Experience Teaches
- Article
The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Creating Value – Lessons Learned from a Summer of Craigslistist
- Article
As the parent of three boys, my household has accumulated a lot of STUFF! As such, at the beginning of… Read More
PBS Auto-Tunes and Leverages Legends
- Article
Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More