Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
The Dos and Don’ts of Law Firms on Twitter
- Article
Category Filter
Content Type Filter
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Signal 30”
- Article
This episode, directed smartly by John Slattery (Roger Sterling) is a classic. Pete Campbell is yet again one of the… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
- Article
As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Why You Should Tweet
- Article
I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
Lessons from Super Bowl Ads
- Article
With the Super Bowl behind us, let’s take a minute to think about two of the more memorable commercials from… Read More
Spice Up your Cross-Marketing
- Article
Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
You Only Have 45 Seconds
- Article
An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
Timeline = Time for Social Media Audit, Plan
- Article
Auditing what you and your company are revealing is critical to protecting privacy and minimizing potential PR issues.
It’s Tough to Beat a PR Message Delivered by Cannonball
- Article
It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of… Read More
Locking Down Key Online Real Estate
- Article
Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will… Read More
Lessons from Netflix’s Summer of Discontent
- Article
It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
Looks Matter!
- Article
The reality is that looks matter.
Avoid “Situations” by Taking an Active Role in Brand Management
- Article
While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage.
Go Ahead Switch to Decaf, There’s Better Ways to Refill Your Energy Tank
- Article
Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put… Read More
Lack of Ethics Leads to Black Eye for PR Industry
- Article
As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry. Not… Read More
What’s a Brand Worth? $153 Billion, Apparently.
- Article
Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
- Article
Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Obtaining Return on Objectives with Social Media
- Article
Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.