Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
For Press Releases: Stick to the Facts
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Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
This episode, directed smartly by John Slattery (Roger Sterling) is a classic. Pete Campbell is yet again one of the… Read More
As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
With the Super Bowl behind us, let’s take a minute to think about two of the more memorable commercials from… Read More
Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
Auditing what you and your company are revealing is critical to protecting privacy and minimizing potential PR issues.
It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of… Read More
Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will… Read More
It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
The reality is that looks matter.
While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage.
Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put… Read More
As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry. Not… Read More
Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.