Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.
The first rule of thumb is value. Is the content you’re providing a benefit to your readership? If so, your readers will be sure to stick around.
We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.
Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
The other day, The Wall Street Journal published a piece called “Avoiding the Road to PowerPoint Hell.” The article detailed… Read More
There has lot of grumbling about the imminent demise of newspapers. You can scope out all the latest casualties here. … Read More
If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.
“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More
