The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
On February 13, 2024, Blattel Communications’ President Traci Stuart will participate in the Legal Marketing Association webinar “The Dilemma of… Read More
Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More
If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.
“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More
The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.
