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A Nine Inning Communications Game Plan

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Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More

A Nine Inning Communications Game Plan

Yahoo! and the Myth of the “Internal” Memo

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You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More

Yahoo! and the Myth of the “Internal” Memo

Tell Me a Story

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On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More

Tell Me a Story

Keep Your Messaging In Sync

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If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More

Keep Your Messaging In Sync

What Apple’s Maps Experience Teaches

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The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More

What Apple’s Maps Experience Teaches

Now, More Than Ever, Messaging is Crucial

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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More

Now, More Than Ever, Messaging is Crucial

PBS Auto-Tunes and Leverages Legends

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Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More

PBS Auto-Tunes and Leverages Legends

The Dos and Don’ts of Law Firms on Twitter

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Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More

The Dos and Don’ts of Law Firms on Twitter

Why You Should Tweet

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I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More

Why You Should Tweet

Spice Up your Cross-Marketing

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Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More

Spice Up your Cross-Marketing

You Only Have 45 Seconds

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An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More

You Only Have 45 Seconds

Lessons from Netflix’s Summer of Discontent

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It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.

Lessons from Netflix’s Summer of Discontent

That Sound Bite Kicks A%&!

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We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.

That Sound Bite Kicks A%&!

Power of the Sound Bite

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“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More

Power of the Sound Bite