Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of… Read More
Thought Leadership, Strategic PR, and Creating Content that Connects with the Media
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“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More
Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
LMA WEBINAR – The Dilemma of Law Firms: To Speak or Stay Silent?
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On February 13, 2024, Blattel Communications’ President Traci Stuart will participate in the Legal Marketing Association webinar “The Dilemma of… Read More
A Nine Inning Communications Game Plan
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Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
Yahoo! and the Myth of the “Internal” Memo
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You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
7 Resolutions For Legal Industry Marketing In 2013
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The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
Tell Me a Story
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On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More
Keep Your Messaging In Sync
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If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
What Apple’s Maps Experience Teaches
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The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Now, More Than Ever, Messaging is Crucial
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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
PBS Auto-Tunes and Leverages Legends
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Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
The Dos and Don’ts of Law Firms on Twitter
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Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
Why You Should Tweet
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I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
Spice Up your Cross-Marketing
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Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
You Only Have 45 Seconds
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An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
Lessons from Netflix’s Summer of Discontent
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It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
That Sound Bite Kicks A%&!
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We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.