Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of… Read More
Thought Leadership, Strategic PR, and Creating Content that Connects with the Media
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Preparing a Professional Profile That Engages Prospects (and Others)
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I recently had an opportunity to lead a discussion at an “all hands” law firm meeting around best practices for… Read More
Setting Expectations With Multigenerational Teams and Clients
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It’s easy to slip into a mindset that something might “go without saying.” Whether leading an internal team or managing… Read More
Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More
Tips for Communicating Changes: Retirements, Title Step-Downs and Obituaries
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We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that… Read More
Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
Let’s Get to Thread-ing? Eh, Maybe Not
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Let’s Get to Threading? Eh, Maybe Not Remember all the excitement when Threads was launched? Meta, the platform’s parent company,… Read More
Media Trends and Transitions for 2023 and Beyond
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Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front… Read More
Beware the Dying Media Giants and Their Money Grabs
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Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold… Read More
For Client Relationships, Media Success – Local Matters
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Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New… Read More
When It Comes to Media Value: Show Me the Money
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I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010,… Read More
What the Pandemic Teaches Us About Clear Messaging and Crisis Communications
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The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even… Read More
Are You Taking Advantage of “Special Offer” Media Opportunities, Or Are They Taking Advantage of You?
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The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Pandemic Roiling Your Media, BD Plans? “Embrace the Suck”
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We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office”… Read More
Should Professional Services Firms Podcast? It’s Complicated.
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Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called… Read More
The Pandemic is Changing Professional Services Communications, And That May be a Good Thing
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Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its… Read More
Understanding the Timeline: When Will a Lawsuit Be Covered by the Media?
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In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black… Read More