Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front… Read More
Media Trends and Transitions for 2023 and Beyond
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Beware the Dying Media Giants and Their Money Grabs
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Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold… Read More
For Client Relationships, Media Success – Local Matters
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Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New… Read More
When It Comes to Media Value: Show Me the Money
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I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010,… Read More
What the Pandemic Teaches Us About Clear Messaging and Crisis Communications
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The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even… Read More
Are You Taking Advantage of “Special Offer” Media Opportunities, Or Are They Taking Advantage of You?
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The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Pandemic Roiling Your Media, BD Plans? “Embrace the Suck”
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We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office”… Read More
Should Professional Services Firms Podcast? It’s Complicated.
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Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called… Read More
The Pandemic is Changing Professional Services Communications, And That May be a Good Thing
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Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its… Read More
Understanding the Timeline: When Will a Lawsuit Be Covered by the Media?
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In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black… Read More
Exploring “The New Rules of PR” for ProServe Communicators
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It’s a given that business professionals need to evolve and shift their methods to stay on top of industry trends… Read More
How A/E/C Firms Can Use Social Media to Keep Projects Visible During a Pandemic
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Pre-pandemic, commuting workers and visiting travelers provided construction projects with built-in audiences to monitor and observe progress on a day-to-day… Read More
What Entertainment and Sports Can Teach Us About Staying Engaged With Your Audience During a Pandemic
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As the country slowly starts to “reopen,” two key and highly visible industries remain largely stuck in limbo – sports… Read More
Making Legal Articles Accessible to More Than Just Lawyers
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Writing is an art. It’s no simple task to just pick up the pen (or keyboard, rather) and start composing…. Read More
Making Your Home Office the Center of Your Success
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If you are still adjusting to unprecedented impacts of the COVID-19 pandemic, know that you are not alone. The shelter-in-place… Read More
Communicating Effectively During COVID-19
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Although the COVID-19 pandemic has derailed any resemblance of normalcy in our professional lives, it is important to understand how… Read More
Professional Networking in a Time of Physical Distancing
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Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
Is Your Website Ready for a Refresh?
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For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More