Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its… Read More
The Pandemic is Changing Professional Services Communications, And That May be a Good Thing
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Understanding the Timeline: When Will a Lawsuit Be Covered by the Media?
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In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black… Read More
Exploring “The New Rules of PR” for ProServe Communicators
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It’s a given that business professionals need to evolve and shift their methods to stay on top of industry trends… Read More
How A/E/C Firms Can Use Social Media to Keep Projects Visible During a Pandemic
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Pre-pandemic, commuting workers and visiting travelers provided construction projects with built-in audiences to monitor and observe progress on a day-to-day… Read More
What Entertainment and Sports Can Teach Us About Staying Engaged With Your Audience During a Pandemic
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As the country slowly starts to “reopen,” two key and highly visible industries remain largely stuck in limbo – sports… Read More
Making Legal Articles Accessible to More Than Just Lawyers
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Writing is an art. It’s no simple task to just pick up the pen (or keyboard, rather) and start composing…. Read More
Making Your Home Office the Center of Your Success
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If you are still adjusting to unprecedented impacts of the COVID-19 pandemic, know that you are not alone. The shelter-in-place… Read More
Communicating Effectively During COVID-19
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Although the COVID-19 pandemic has derailed any resemblance of normalcy in our professional lives, it is important to understand how… Read More
Professional Networking in a Time of Physical Distancing
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Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
Is Your Website Ready for a Refresh?
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For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
Talent Begets Talent: How to Use Media Relations to Attract Superstars
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Commercial Real Estate Women’s San Francisco chapter (CREW SF) kicked off 2020 with a sold out “Leadership in Tech: Women… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
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On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
The Warriors Down Year Has Lessons for Marketers, Communicators
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No matter how successful or “invincible” a team, company or superstar marketer seems to be, times change, and life is… Read More
Running on Empty: Why Running and Marketing After a Hiatus is Challenging
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I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication… Read More
What Can We Learn from “Pierre Delecto?”
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Pierre Delecto, we hardly knew ye! The delicious, and somewhat apolitical, news out of Washington, D.C. that Utah Senator Mitt… Read More
Lateral Move Media Coverage: Be Realistic
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Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
To Speak Like the Best You Need Prep Like the Best – Prepare, Practice and Perform for Optimum Public Speaking
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I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain… Read More