I recently had an opportunity to lead a discussion at an “all hands” law firm meeting around best practices for… Read More
Preparing a Professional Profile That Engages Prospects (and Others)
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Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
Tips for Communicating Changes: Retirements, Title Step-Downs and Obituaries
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We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that… Read More
Marketing & BD Strategies: Positioning Your Firm for Success
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Leading and impacting marketing with a shoestring budget, few resources and small teams requires creativity, resilience and grit. The LMA… Read More
Beware the Dying Media Giants and Their Money Grabs
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Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold… Read More
Are You Taking Advantage of “Special Offer” Media Opportunities, Or Are They Taking Advantage of You?
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The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Professional Networking in a Time of Physical Distancing
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Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
Is Your Website Ready for a Refresh?
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For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
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On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Blattel Communications Launches Marketing Services Division with Addition of Lydia Bednerik Neal as VP
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Blattel Communications, a leading marketing communications agency focused on professional services firms, adds Lydia Bednerik Neal, a senior consultant with… Read More
Running on Empty: Why Running and Marketing After a Hiatus is Challenging
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I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
Social Media and Content Creation with a Purpose: Less Filler, More Substance
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If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
Reflections on Super Bowl Marketing Moments
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Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions… Read More
Senior Media Director Michael Bond Looks at “Making Marketing Plans That Work” in LMA Mid-Atlantic Newsletter
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Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
Quick B2B Takeaways from the Pending Blockbuster Disney-Fox Tie-Up
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At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
Disruption is Coming to Law Firms: Are You Ready?
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Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
Beware Groupthink
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In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this,… Read More