We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that… Read More
Tips for Communicating Changes: Retirements, Title Step-Downs and Obituaries
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We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that… Read More
Leading and impacting marketing with a shoestring budget, few resources and small teams requires creativity, resilience and grit. The LMA… Read More
Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold… Read More
The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Blattel Communications, a leading marketing communications agency focused on professional services firms, adds Lydia Bednerik Neal, a senior consultant with… Read More
I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication… Read More
The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions… Read More
Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this,… Read More
In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper,… Read More