Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this,… Read More
In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper,… Read More
Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More
Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along…. Read More
Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your… Read More
Another year, another Super Bowl in the books. This year’s contest was particularly disappointing as the game wasn’t very competitive…. Read More
If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
