Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of… Read More
Thought Leadership, Strategic PR, and Creating Content that Connects with the Media
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Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More
Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
Are You Taking Advantage of “Special Offer” Media Opportunities, Or Are They Taking Advantage of You?
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The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Should Professional Services Firms Podcast? It’s Complicated.
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Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called… Read More
Making Legal Articles Accessible to More Than Just Lawyers
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Writing is an art. It’s no simple task to just pick up the pen (or keyboard, rather) and start composing…. Read More
Is Your Website Ready for a Refresh?
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For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
Conversations with Ellen: The Value of Writing
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Blattel Communications Founder and CEO Ellen Blattel recently sat down with Account Executive Vicky Jay and discussed the value of… Read More
Social Media and Content Creation with a Purpose: Less Filler, More Substance
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If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
Quick B2B Takeaways from the Pending Blockbuster Disney-Fox Tie-Up
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At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
Consider the Content, But Don’t Forget the Packaging
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In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
Five Ways to Be a Better Blogger
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It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post…. Read More
The Dos and Don’ts of Blogging with a Purpose
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Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More
What the NFL’s Ratings Swoon Says to Professional Services Marketers
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If you ever doubted that the media landscape is shifting, you only need to look at the reports that the… Read More
Breathe New, Prolonged Life into White Papers
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Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
The Secret Sauce for Writing (and Publishing) Commentary Submissions
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Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
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The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More