The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds… Read More
Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called… Read More
Writing is an art. It’s no simple task to just pick up the pen (or keyboard, rather) and start composing…. Read More
For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
Blattel Communications Founder and CEO Ellen Blattel recently sat down with Account Executive Vicky Jay and discussed the value of… Read More
If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post…. Read More
Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More
If you ever doubted that the media landscape is shifting, you only need to look at the reports that the… Read More
Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
