I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
The Relationship Between Good Ads and Good Writing
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The Most Overused Words in AEC Industry Writing
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Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
Blog of the Month Club
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It’s been a little busy lately, and we haven’t been able to keep up with our book of the month… Read More