Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More
The Dos and Don’ts of Blogging with a Purpose
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What the NFL’s Ratings Swoon Says to Professional Services Marketers
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If you ever doubted that the media landscape is shifting, you only need to look at the reports that the… Read More
Breathe New, Prolonged Life into White Papers
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Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
The Secret Sauce for Writing (and Publishing) Commentary Submissions
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Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
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The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
Rethinking Blogs
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I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
The Relationship Between Good Ads and Good Writing
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I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
The Most Overused Words in AEC Industry Writing
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Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
Blog of the Month Club
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It’s been a little busy lately, and we haven’t been able to keep up with our book of the month… Read More