Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
Breathe New, Prolonged Life into White Papers
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The Secret Sauce for Writing (and Publishing) Commentary Submissions
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Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
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The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
Rethinking Blogs
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I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
The Relationship Between Good Ads and Good Writing
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I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
The Most Overused Words in AEC Industry Writing
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Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
Blog of the Month Club
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It’s been a little busy lately, and we haven’t been able to keep up with our book of the month… Read More