Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More
“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
LMA WEBINAR – The Dilemma of Law Firms: To Speak or Stay Silent?
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On February 13, 2024, Blattel Communications’ President Traci Stuart will participate in the Legal Marketing Association webinar “The Dilemma of… Read More
Media Trends and Transitions for 2023 and Beyond
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Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front… Read More
For Client Relationships, Media Success – Local Matters
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Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New… Read More
When It Comes to Media Value: Show Me the Money
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I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010,… Read More
What the Pandemic Teaches Us About Clear Messaging and Crisis Communications
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The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even… Read More
Pandemic Roiling Your Media, BD Plans? “Embrace the Suck”
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We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office”… Read More
Understanding the Timeline: When Will a Lawsuit Be Covered by the Media?
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In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black… Read More
Exploring “The New Rules of PR” for ProServe Communicators
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It’s a given that business professionals need to evolve and shift their methods to stay on top of industry trends… Read More
How A/E/C Firms Can Use Social Media to Keep Projects Visible During a Pandemic
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Pre-pandemic, commuting workers and visiting travelers provided construction projects with built-in audiences to monitor and observe progress on a day-to-day… Read More
Lateral Move Media Coverage: Be Realistic
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Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
President Traci Stuart Discusses the Intersection of Viral Videos and Crisis Communications on Law360
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Blattel Communications President Traci Stuart is quoted in the Law360 article titled, “New United Video Suits Show Stubborn Power Of… Read More
The Value of Quotes, Even Without Mention of the Company Name
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Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary… Read More
Why Going ‘Off the Record’ is Perilous, Just ask The Mooch
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In his short but impactful tenure as White House Communications Director, Anthony “The Mooch” Scaramucci taught anyone new at interacting… Read More
“Pass the Heinz” Campaign Pours Out Earned Media Value
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One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper,… Read More
Breathe New, Prolonged Life into White Papers
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Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More