Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
The Super Bowl, Its Audience, Its Ads and Its Lessons for Professional Services Companies
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Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great… Read More
In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering… Read More
Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at… Read More
On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your… Read More
Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
Well, yes, but… There’s a misconception that we spend our days as PR practitioners putting out fires. If something goes… Read More
Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
What is the best message when it comes to politics? Well, professional services companies would be well-advised to avoid taking… Read More
Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.