Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
The Super Bowl, Its Audience, Its Ads and Its Lessons for Professional Services Companies
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The Secret Sauce for Writing (and Publishing) Commentary Submissions
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Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
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The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
Give Great Quotes, Really!
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There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos
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In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering… Read More
The Deliciousness of Social Media Engagement
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Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at… Read More
Community Content is “King”
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On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
The Most Overused Words in AEC Industry Writing
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Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
Why You Need a Picture for Your Recent News
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Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your… Read More
Are Press Releases Useful?
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Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
You Use a PR Firm to Prevent Bad Publicity Right?
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Well, yes, but… There’s a misconception that we spend our days as PR practitioners putting out fires. If something goes… Read More
A Nine Inning Communications Game Plan
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Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
7 Resolutions For Legal Industry Marketing In 2013
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The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
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Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
Avoid the Politics Minefield
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What is the best message when it comes to politics? Well, professional services companies would be well-advised to avoid taking… Read More
Now, More Than Ever, Messaging is Crucial
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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
For Press Releases: Stick to the Facts
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Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.