As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
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Marketing Lessons Professional Services Firms Can Learn From Mad Men – “A Little Kiss” Parts I and II
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This past Sunday, Mad Men returned for its long overdue fifth season. While the two-hour debut lacked Don Draper working… Read More
What’s Going on in your Patch?
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There has lot of grumbling about the imminent demise of newspapers. You can scope out all the latest casualties here. … Read More
Free Bud Campaign Spurs Interesting Comments
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I have a friend that says his favorite kind of beer is a free one. So he seems the perfect… Read More
Do Newspapers Really Need Outrageous Headlines to Sell?
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You don’t have to be a football fan to know about Michael Vick. We learned, with horror, about the dog… Read More
Peter Shaplen Discusses BP Media Coverage
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In his blog, Peter Shaplen poses the question “Is BP Buying Off Media Coverage?” While it does seem a little too… Read More
Ethics & Journalism
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Peter Shaplen, Blattel Communication’s chief strategist, recently posted a great entry on “Ethics and Journalism.” The post discusses the decision… Read More