An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
You Only Have 45 Seconds
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Lessons from Netflix’s Summer of Discontent
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It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
That Sound Bite Kicks A%&!
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We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.
Power of the Sound Bite
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“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More
With Some PR Help, World Series Congratulatory Ad Could Have Been So Much More
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The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.