In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this,… Read More
Beware Groupthink
- Article
Category Filter
Content Type Filter
Consider the Content, But Don’t Forget the Packaging
- Article
In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
“Pass the Heinz” Campaign Pours Out Earned Media Value
- Article
One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper,… Read More
I Hope My Mom Doesn’t Like This Post
- Article
Building and maintaining an audience for content is a true challenge for professional services companies, especially given today’s dynamic where… Read More
Political Discourse and Professionalism
- Article
We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social… Read More
Five Ways to Be a Better Blogger
- Article
It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post…. Read More
Just Say “No” to Social Media Automation
- Article
I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various… Read More
The Dos and Don’ts of Blogging with a Purpose
- Article
Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More
What the NFL’s Ratings Swoon Says to Professional Services Marketers
- Article
If you ever doubted that the media landscape is shifting, you only need to look at the reports that the… Read More
Breathe New, Prolonged Life into White Papers
- Article
Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
Good News: Microsoft Wants to Connect with LinkedIn
- Article
Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me… Read More
The Super Bowl, Its Audience, Its Ads and Its Lessons for Professional Services Companies
- Article
Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
The Secret Sauce for Writing (and Publishing) Commentary Submissions
- Article
Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
Five Tips for Setting New Year’s Marketing and Communications Resolutions
- Article
Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along…. Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
- Article
The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
Give Great Quotes, Really!
- Article
There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great… Read More
Social Media: Pitfalls to Avoid and Paths to Success
- Article
The following article originally appeared in the New York Law Journal’s “First-Year Associates Handbook.” If you look around any public space—the subway,… Read More
Twenty Years (actually 22) with Blattel Communications: Traci Stuart
- Article
How did you come to Blattel Communications? If the title of this post doesn’t date me, this response will! I… Read More