Whether you’re launching a new solo or small-firm practice or have been at it for a while, an important aspect… Read More
Set Your Strategic Direction to Grow Your Law Practice
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Thought Leadership, Strategic PR, and Creating Content that Connects with the Media
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Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of… Read More
Preparing a Professional Profile That Engages Prospects (and Others)
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I recently had an opportunity to lead a discussion at an “all hands” law firm meeting around best practices for… Read More
Setting Expectations With Multigenerational Teams and Clients
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It’s easy to slip into a mindset that something might “go without saying.” Whether leading an internal team or managing… Read More
Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More