Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
Super Lessons from Big Game’s Commercials – Update
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Super Lessons from Big Game’s Commercials
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The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Finding the PowerPoint Middle Ground
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The other day, The Wall Street Journal published a piece called “Avoiding the Road to PowerPoint Hell.” The article detailed… Read More
Evolving from Yellow Pages to SEO
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If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.