Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
What’s a Brand Worth? $153 Billion, Apparently.
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Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
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Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Obtaining Return on Objectives with Social Media
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Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.
Super Lessons from Big Game’s Commercials – Update
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Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
Super Lessons from Big Game’s Commercials
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The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Finding the PowerPoint Middle Ground
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The other day, The Wall Street Journal published a piece called “Avoiding the Road to PowerPoint Hell.” The article detailed… Read More
Evolving from Yellow Pages to SEO
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If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.