And really, who can really blame him. Over-coaching for interviews dilutes the message and takes away the original intent. For… Read More
Peter Shaplen Wants to be Put Out of his Misery
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Ethics & Journalism
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Peter Shaplen, Blattel Communication’s chief strategist, recently posted a great entry on “Ethics and Journalism.” The post discusses the decision… Read More
Twenty Years and Counting…
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- Firm News
Blattel Communications’ 20th anniversary is today. Impressive! Ellen Blattel started the agency with a vision, and now, after more than… Read More
Edvertising
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Advertorial is editorial content controlled by the author (rather than the publication) and placed for a cost. Edvertising is editorial content that is developed and supported only by advertising.
Sound Bites Gone Wild
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Our Vice President took it to a new level yesterday as he dropped an F-bomb in front of rolling cameras and live mics. As a PR person, I cringed.
Making Mom Proud – Good v. Bad Listings
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Mms are not the only ones that buy into the ego-driven lists that infiltrate our e-mail inboxes.
Could I Get Some PR on my PR?
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Almost every profession has experienced the proliferation of lists and rankings. Key trade publications, Web sites, bloggers and even dedicated,… Read More
Getting Ahead of the Media
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A healthy respect for readers’ time will eventually separate the must-read, pushed content from the items that sit, unopened, in the in-box until they’re deleted due to old age.