If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
Social Media and Content Creation with a Purpose: Less Filler, More Substance
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Reflections on Super Bowl Marketing Moments
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Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions… Read More
Conversations with Ellen: Value of Listening
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Below is the first in a series of one-on-one chats with Blattel Communications Founder and CEO Ellen Blattel titled, “Conversations… Read More
Senior Media Director Michael Bond Looks at “Making Marketing Plans That Work” in LMA Mid-Atlantic Newsletter
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Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
Quick B2B Takeaways from the Pending Blockbuster Disney-Fox Tie-Up
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At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
The Value of Quotes, Even Without Mention of the Company Name
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Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary… Read More
Twitter’s Change Is Too Much, For Me
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Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so… Read More
Disruption is Coming to Law Firms: Are You Ready?
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Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
Why Going ‘Off the Record’ is Perilous, Just ask The Mooch
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In his short but impactful tenure as White House Communications Director, Anthony “The Mooch” Scaramucci taught anyone new at interacting… Read More
Beware Groupthink
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In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this,… Read More
Consider the Content, But Don’t Forget the Packaging
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In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true… Read More
Five Tips for Making the Most of #LMA17
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Headed to the Legal Marketing Association Annual Conference 2017 in Las Vegas starting next Monday? Us too! Look for Blattel… Read More
“Pass the Heinz” Campaign Pours Out Earned Media Value
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One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper,… Read More
I Hope My Mom Doesn’t Like This Post
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Building and maintaining an audience for content is a true challenge for professional services companies, especially given today’s dynamic where… Read More
Political Discourse and Professionalism
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We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social… Read More
Five Ways to Be a Better Blogger
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It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post…. Read More
Just Say “No” to Social Media Automation
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I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various… Read More
The Dos and Don’ts of Blogging with a Purpose
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Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99…. Read More