I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication… Read More
Running on Empty: Why Running and Marketing After a Hiatus is Challenging
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What Can We Learn from “Pierre Delecto?”
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Pierre Delecto, we hardly knew ye! The delicious, and somewhat apolitical, news out of Washington, D.C. that Utah Senator Mitt… Read More
Lateral Move Media Coverage: Be Realistic
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Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
To Speak Like the Best You Need Prep Like the Best – Prepare, Practice and Perform for Optimum Public Speaking
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I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain… Read More
Scrubbing Down Social Media: A Common Lesson in 2018
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Everything is permanent when posted on social media. Let me repeat that. Everything. Is. Permanent. We’ve all succumb to the… Read More
Find Your Inner Shutterbug and Get Snapping! Kanye Approves.
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As technology continues to evolve year after year, that tiny computer in your pocket adds more features and capabilities that… Read More
Top Five Reasons AEC Firms Should Be on Instagram
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Since its launch in 2010, Instagram has steadily emerged as a powerful tool in content marketing. User-generated visuals without the… Read More
President Traci Stuart Discusses the Intersection of Viral Videos and Crisis Communications on Law360
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Blattel Communications President Traci Stuart is quoted in the Law360 article titled, “New United Video Suits Show Stubborn Power Of… Read More
Conversations with Ellen: The Value of Writing
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Blattel Communications Founder and CEO Ellen Blattel recently sat down with Account Executive Vicky Jay and discussed the value of… Read More
Social Media and Content Creation with a Purpose: Less Filler, More Substance
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If professional services firms really care about their content readers and their long-term value proposition to them, I urge them… Read More
Reflections on Super Bowl Marketing Moments
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Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions… Read More
Conversations with Ellen: Value of Listening
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Below is the first in a series of one-on-one chats with Blattel Communications Founder and CEO Ellen Blattel titled, “Conversations… Read More
Senior Media Director Michael Bond Looks at “Making Marketing Plans That Work” in LMA Mid-Atlantic Newsletter
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Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
Quick B2B Takeaways from the Pending Blockbuster Disney-Fox Tie-Up
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At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
The Value of Quotes, Even Without Mention of the Company Name
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Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary… Read More
Twitter’s Change Is Too Much, For Me
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Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so… Read More
Disruption is Coming to Law Firms: Are You Ready?
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Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More