It’s a given that business professionals need to evolve and shift their methods to stay on top of industry trends… Read More
Exploring “The New Rules of PR” for ProServe Communicators
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How A/E/C Firms Can Use Social Media to Keep Projects Visible During a Pandemic
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Pre-pandemic, commuting workers and visiting travelers provided construction projects with built-in audiences to monitor and observe progress on a day-to-day… Read More
What Entertainment and Sports Can Teach Us About Staying Engaged With Your Audience During a Pandemic
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As the country slowly starts to “reopen,” two key and highly visible industries remain largely stuck in limbo – sports… Read More
Making Legal Articles Accessible to More Than Just Lawyers
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Writing is an art. It’s no simple task to just pick up the pen (or keyboard, rather) and start composing…. Read More
Making Your Home Office the Center of Your Success
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If you are still adjusting to unprecedented impacts of the COVID-19 pandemic, know that you are not alone. The shelter-in-place… Read More
Communicating Effectively During COVID-19
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Although the COVID-19 pandemic has derailed any resemblance of normalcy in our professional lives, it is important to understand how… Read More
Professional Networking in a Time of Physical Distancing
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Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
Is Your Website Ready for a Refresh?
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For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting… Read More
Talent Begets Talent: How to Use Media Relations to Attract Superstars
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Commercial Real Estate Women’s San Francisco chapter (CREW SF) kicked off 2020 with a sold out “Leadership in Tech: Women… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
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- Event
On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Blattel Communications Launches Marketing Services Division with Addition of Lydia Bednerik Neal as VP
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Blattel Communications, a leading marketing communications agency focused on professional services firms, adds Lydia Bednerik Neal, a senior consultant with… Read More
The Warriors Down Year Has Lessons for Marketers, Communicators
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No matter how successful or “invincible” a team, company or superstar marketer seems to be, times change, and life is… Read More
Running on Empty: Why Running and Marketing After a Hiatus is Challenging
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I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication… Read More
What Can We Learn from “Pierre Delecto?”
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Pierre Delecto, we hardly knew ye! The delicious, and somewhat apolitical, news out of Washington, D.C. that Utah Senator Mitt… Read More
Lateral Move Media Coverage: Be Realistic
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Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
To Speak Like the Best You Need Prep Like the Best – Prepare, Practice and Perform for Optimum Public Speaking
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I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain… Read More
Scrubbing Down Social Media: A Common Lesson in 2018
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Everything is permanent when posted on social media. Let me repeat that. Everything. Is. Permanent. We’ve all succumb to the… Read More