The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Super Lessons from Big Game’s Commercials
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Finding the PowerPoint Middle Ground
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The other day, The Wall Street Journal published a piece called “Avoiding the Road to PowerPoint Hell.” The article detailed… Read More
What’s Going on in your Patch?
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There has lot of grumbling about the imminent demise of newspapers. You can scope out all the latest casualties here. … Read More
Evolving from Yellow Pages to SEO
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If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.
Power of the Sound Bite
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“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More
With Some PR Help, World Series Congratulatory Ad Could Have Been So Much More
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The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.
Even Bandwagons Need to Manage Expectations
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Of course, the problem with a bandwagon is that the fever takes over and the logic of managing expectations is thrown out the window. However, managed expectations are exactly what this bandwagon needs.
A Funny Thing Happened on the Way to a Twitter Post….
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Good thing the Delaware debate topped headline news because it certainly trumped this little gaffe by the Meg Whitman campaign. … Read More
Start with Social Media by Conducting an Audit
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Most people are unaware of the amount of personal and professional data they are publishing. Educating employees also lets them know that you are aware of what they are publicly doing on these properties.
Online Video No Longer So 2008
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Way back when (2008 actually), Kevin O’Keefe posted a blog entry discussing law firms putting videos on their websites. While… Read More
Free Bud Campaign Spurs Interesting Comments
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I have a friend that says his favorite kind of beer is a free one. So he seems the perfect… Read More
Do Newspapers Really Need Outrageous Headlines to Sell?
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You don’t have to be a football fan to know about Michael Vick. We learned, with horror, about the dog… Read More
Peter Shaplen Discusses BP Media Coverage
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In his blog, Peter Shaplen poses the question “Is BP Buying Off Media Coverage?” While it does seem a little too… Read More
Mid-Year PR Blunders
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2010 has already seen its share of PR blunders….and there have been some doozies so I thought why wait until… Read More
Ripped from the Headlines: What BP Can Learn from Lie to Me
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Generally speaking, I am not big fan of TV dramas (partially because if I sit still for more than about… Read More
The Good, The Bad and The Avvo
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As social media continues to grow (not in number of users but in potential for generating revenue), web sites are going to continue to crop up to take advantage of niche areas on the web, like attorney rankings.
Blog of the Month Club
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It’s been a little busy lately, and we haven’t been able to keep up with our book of the month… Read More
Real Time PR – In the Know Means in the “NOW”
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I have dinner plans tonight, which means I’ll miss the American Idol final results show. What are the odds I’ll find out who the winner is before I get to watch it? Pretty good if I pick up my handheld or get near a computer.