And really, who can really blame him. Over-coaching for interviews dilutes the message and takes away the original intent. For… Read More
Peter Shaplen Wants to be Put Out of his Misery
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Grooming Them Young – A Social Network with Training Wheels
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For all you professionals holding out, here’s yet another indication that social networking is here to stay. Users are becoming interested earlier and starting younger,… Read More
How Many Facebook Fan Pages Does One Firm Need?
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Include personality, such as adding pictures from the firm’s most recent softball game. It’s this touch that really creates fans of the firm anyhow.
Tweet for the Home Team
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Ozzie is the manager of the Chicago White Sox and an inappropriate sound bite waiting to happen. So, when he joined Twitter, it gained a lot of media attention. Ozzie’s response: “Too bad.”
Ethics & Journalism
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Peter Shaplen, Blattel Communication’s chief strategist, recently posted a great entry on “Ethics and Journalism.” The post discusses the decision… Read More
The Power of Pause
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The Power of Pause by Nance Guilmartin is a great book. It’s a quick read and provides key fundamentals on… Read More
Twenty Years and Counting…
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- Firm News
Blattel Communications’ 20th anniversary is today. Impressive! Ellen Blattel started the agency with a vision, and now, after more than… Read More
Edvertising
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Advertorial is editorial content controlled by the author (rather than the publication) and placed for a cost. Edvertising is editorial content that is developed and supported only by advertising.
Spring Cleaning Your Social Media Presence
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Spring cleaning season is upon us! So, in addition to airing out the mattress, take some time to clean-up your social media presence.
Sound Bites Gone Wild
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Our Vice President took it to a new level yesterday as he dropped an F-bomb in front of rolling cameras and live mics. As a PR person, I cringed.
Following, Followers, Followed
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So Conan chose to only follow one of his numerous followers. What about you? Do you follow everyone that follows you?
Making Mom Proud – Good v. Bad Listings
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Mms are not the only ones that buy into the ego-driven lists that infiltrate our e-mail inboxes.
Navigating the Social Media-Sphere
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What’s Right for Your Professional Service Organization?
Could I Get Some PR on my PR?
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Almost every profession has experienced the proliferation of lists and rankings. Key trade publications, Web sites, bloggers and even dedicated,… Read More
I CAN Develop Business
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I CAN is an acronym for the essential components needed to maximize the impact of business development plans: Integration, Communication, Accountability and Notability.
Getting Ahead of the Media
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A healthy respect for readers’ time will eventually separate the must-read, pushed content from the items that sit, unopened, in the in-box until they’re deleted due to old age.