Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of… Read More
Thought Leadership, Strategic PR, and Creating Content that Connects with the Media
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Preparing a Professional Profile That Engages Prospects (and Others)
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I recently had an opportunity to lead a discussion at an “all hands” law firm meeting around best practices for… Read More
Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
Marketing & BD Strategies: Positioning Your Firm for Success
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Leading and impacting marketing with a shoestring budget, few resources and small teams requires creativity, resilience and grit. The LMA… Read More
What Entertainment and Sports Can Teach Us About Staying Engaged With Your Audience During a Pandemic
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As the country slowly starts to “reopen,” two key and highly visible industries remain largely stuck in limbo – sports… Read More
Communicating Effectively During COVID-19
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Although the COVID-19 pandemic has derailed any resemblance of normalcy in our professional lives, it is important to understand how… Read More
Professional Networking in a Time of Physical Distancing
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Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That… Read More
Talent Begets Talent: How to Use Media Relations to Attract Superstars
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Commercial Real Estate Women’s San Francisco chapter (CREW SF) kicked off 2020 with a sold out “Leadership in Tech: Women… Read More
LMA Program Recap and Analysis: “Your 2020 BD Goals are Set. Now What?”
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On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?”… Read More
Blattel Communications Launches Marketing Services Division with Addition of Lydia Bednerik Neal as VP
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Blattel Communications, a leading marketing communications agency focused on professional services firms, adds Lydia Bednerik Neal, a senior consultant with… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
To Speak Like the Best You Need Prep Like the Best – Prepare, Practice and Perform for Optimum Public Speaking
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I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain… Read More
Conversations with Ellen: Value of Listening
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Below is the first in a series of one-on-one chats with Blattel Communications Founder and CEO Ellen Blattel titled, “Conversations… Read More
Senior Media Director Michael Bond Looks at “Making Marketing Plans That Work” in LMA Mid-Atlantic Newsletter
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Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans… Read More
Disruption is Coming to Law Firms: Are You Ready?
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Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M… Read More
Good News: Microsoft Wants to Connect with LinkedIn
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Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me… Read More
Five Tips for Setting New Year’s Marketing and Communications Resolutions
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Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along…. Read More
Splitting Hairs on Marketing ROI
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Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More