Takeaways for Professional Services Providers… 2024, another year in the books. As is the annual tradition, we’ve taken some time… Read More
2025 Media is Trending, Well Somewhere.
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Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
Media Trends and Transitions for 2023 and Beyond
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Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front… Read More
Beware the Dying Media Giants and Their Money Grabs
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Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold… Read More
What the Pandemic Teaches Us About Clear Messaging and Crisis Communications
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The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even… Read More
The Pandemic is Changing Professional Services Communications, And That May be a Good Thing
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Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its… Read More
If Only Scrooge was a Business Roundtable Member: Professional Services Companies Wise to Ape Group’s Progressive Pledge
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The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what… Read More
Quick B2B Takeaways from the Pending Blockbuster Disney-Fox Tie-Up
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At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The… Read More
The Value of Quotes, Even Without Mention of the Company Name
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Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary… Read More
Just Say “No” to Social Media Automation
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I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various… Read More
The Super Bowl, Its Audience, Its Ads and Its Lessons for Professional Services Companies
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Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
Rethinking Blogs
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I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
Embracing Facebook as a News Conduit
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I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things… Read More
Thoughts on This Year’s Super Bowl Ads
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Another year, another Super Bowl in the books. This year’s contest was particularly disappointing as the game wasn’t very competitive…. Read More
Yahoo! and the Myth of the “Internal” Memo
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You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
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Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
Now, More Than Ever, Messaging is Crucial
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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More